15 years ago even an ordinary cell-phone was more or less a posh gadget than the imperative of the time while now it is almost impossible to imagine a person without that highly necessary gadget. Today smartphones are enjoying a new surge of popularity. The western society has already got used to them while Eastern Europe and Asia are the next to experience the latest fashion. Nice old days when phones just received incoming calls and some text messages have sunk into obscurity. Smartphones in the streets, smartphones in the malls, smartphones in the restaurants. People prefer to stay tuned round the clock.
According to a study by ComScore, in 2010 there are over 45.5 million people in the United States who own smartphones. If we try to calculate the global smartphone market volume using the big companies market share, we'l find out the overall volume of the market is about 100 million subscribers. Itӳ not that big but it is setting the trend and manufacturers and carriers are ready to follow it. Blackberry is targeting the Chinese market, releasing a series of gadgets at a lower price so that to embrace a not so well-to-do Chinese middle class. Apple is also targeting the Asian market having opened a range of retailing spots in China. So, encompassing new markets is one of the major directions of iphone application development. And while satiated western users demand more traffic, lower tariffs, greater functionality, quicker connection, fewer dropped calls, smartphone giants have decided to target less capricious users of the Third World countries.
However, despite the overall richness of the western smartphone market, it is not possible to say anything about its maturity. An ability to use a smartphone any time you like and wherever you like has spoiled millions of people. Bad habits are difficult to get rid off. Remember how much time has been spent to make people switch their phones in cinemas or some other public places. It seems that smartphone users are now facing a similar problem and it is high time to work out an acceptable code of behavior for smartphone users. It is hardly possible to think of something exceptionally extraordinary when dealing with the issue. But if one imagines the situation when in company with a smartphone holder, he or she can easily can come up with several suggestions. Just applying some old Social Skills lessons can be of use. People really tend to forget about their manners these days.